‘On the Ground’ with Eric Brown: Is Your Apartment Marketing Working?
Instead of always talking to prospects, we have to help prospects talk to each other.
View Article‘On the Ground’ with Eric Brown: Why Are You Poking Your Best Customers in...
Are you raising the rent across the board on each renewal? If you are, you are poking your best customers in the eye at lease renewal.
View Article‘On the Ground’ with Eric Brown: Branded Media’s Hidden Benefits
There is something known as the corridor of opportunity. The gist is that many times some of the greatest fruit bears itself once we are immersed in the process.
View Article‘On the Ground’ with Eric Brown: Who Owns the Residents’ Experience?
What if leasing agents owned the entire resident experience, from lease to move out? What if we gave them enough autonomy and authority to actually solve resident problems?
View Article‘On the Ground’ with Eric Brown: More Web Traffic May Not Yield More Rentals
As we gain more clients, in many instances we are seeing significant increases in web traffic but poor conversions from web traffic to actual rentals. There might be a reason for this.
View Article“On the Ground” with Eric Brown: What Will You Do with Your Followers and Fans?
Once you build your following, it becomes an asset that needs ongoing tending; otherwise it dissipates.
View Article‘On the Ground’ with Eric Brown: How Are You Treating Your Best Residents and...
As you nurture and grow your digital footprint, the dynamics change. What you did to attract the fans and followers may not be the best things to do to keep them engaged.
View Article‘On the Ground’ with Eric Brown: Is Anyone Paying Attention to Your Facebook...
As marketers know, sometimes airing on the side of being provocative can yield great results. However, that can be a slippery slope, as we found out Saturday morning.
View Article‘On the Ground’ with Eric Brown: Treat Your Blog Like a Content Command Center
As apartment marketers start to trek down the content marketing pathway, they should treat their blogs as command central. However, you can write the best article in the world, but if no one reads it,...
View Article‘On the Ground’ with Eric Brown: Apartment Communities are Natural Curators
Apartment communities are in an excellent position to add immense value for their residents and prospects by becoming expert curators of all things hyper local. Not sure if everyone knows what “Content...
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